Shah Faisal | Digital Marketing & AI Automation Specialist

Professional Profile

Overview

Experienced in SEO strategy, CRM management, lead generation and data-driven campaign optimization. Skilled in using digital tools and marketing automation platforms to identify customer needs and execute high-impact sales and growth campaigns.

Work Experience

Career History

Digital Business Manager

Al-Rawada Builders & Developer · Haripur, KPK, Pakistan

May 2025 – Present

Used data analysis to identify trends and patterns in lead behavior and adjust marketing campaigns strategically.
Implemented and managed CRM processes to streamline lead management and improve team organization and efficiency.
Managed multiple lead-generation channels across platforms.
Reviewed performance metrics to optimize lead-generation tactics and sustain pipeline growth.

Digital Marketing & SEO Specialist

Urdu News International Pakistan · Islamabad, Pakistan

January 2023 – May 2025

Grew organic search traffic through backlink acquisition and strategic link-building campaigns.
Conducted keyword research for targeted content creation and on-page optimization.
Improved website traffic through SEO, content optimization and technical SEO work.
Implemented technical SEO enhancements including schema markup and sitemap updates.
Maintained awareness of industry trends through ongoing research and professional development.

Project Management Intern

Operations PRO Digital Marketing · Islamabad, Pakistan

July 2022 – May 2023

Collaborated with cross-functional teams to align project deliverables with organizational goals and timelines.
Supported senior project managers with coordination and reporting.
Managed social media accounts and responded to customer comments, messages and reviews.
Developed and executed social media campaigns for clients.

Skills & Capabilities

What I Deliver

Marketing & SEO

SEO StrategyKeyword Research Technical SEOContent Optimization Backlink AcquisitionOn-Page SEOOff-Page SEO

Advertising & Campaigns

Meta Ads ManagerGoogle Ads MailchimpMarketing Automation Affiliate Marketing

Analytics & Strategy

Data AnalysisCRO Funnel AnalysisLead Nurturing Budget ManagementROI Analysis

CRM & Tools

HubSpotSalesforce CanvaAdobe Photoshop Google WorkspaceMicrosoft Office TrelloAsanaClickUpZoom

Education

Academic Background

Bachelor of Business Administration (Hons.)

Bahauddin Zakariya University, Multan, Pakistan · 2018 – July 2022 · CGPA 3.60/4.00 · Grade A

Associate of Applied Science – Accounting & Finance

Govt. College of Management Sciences, Bannu, Pakistan · April 2013 – September 2016

Provisional Diploma in Information Technology

Center of Academics, Bannu, Pakistan · 2016 – 2017

Certifications

Professional Development

The Fundamentals of Digital Marketing — Google Digital Garage (July 2020)
Advanced Google Analytics — Google Analytics Academy
Advanced Digital Marketing — iTronix Solutions (February 2021)
Google Ads Essential Training — LinkedIn Learning (February 2022)
SEO: Ecommerce Strategies — LinkedIn Learning (February 2022)
Advanced SEO: Developing an SEO-Friendly Website — LinkedIn Learning (July 2023)
Selling Online — HP LIFE / HP Foundation (October 2024)
Professional Certification in AI, 6-Month Program — WsCube Tech (November 2025)
Fiber Optic Jointer — National Skill Development Council / ITVT Islamabad (2016)

Languages

Urdu · Native English · Professional Working Arabic · Elementary

Honor

Certificate of Excellence — Winner, BBA Strategic Thinking Challenge: “Is AI a Technology Investment or a Business Strategy?”

Let's Connect

For digital marketing, SEO, lead generation, CRM, campaign optimization or marketing automation opportunities, get in touch.

Contact Me